Five categories. One score you can move.
The Dormie Score isn’t a vanity metric. Each category rolls up dozens of signals from how golfers actually find and judge a course online, weighted by how much each one moves real rounds. We read every course the same way, so your number benchmarks cleanly against the field.
Reviews
Your rating, how fast you reply, and whether fresh reviews keep coming in. The strongest signal of whether a searching golfer picks you or scrolls on, and the heaviest single factor in the score.
Google presence
How complete and current your Google Business Profile is. It's the first thing most golfers see, and the quietest place to be losing rounds you never knew were in play.
Local SEO
Whether you win the local pack when someone searches a course like yours, or whether a third-party listing is parked above your own site.
Content
Whether your course reads as alive and current to golfers and to Google, or like it was last updated three seasons ago.
Direct demand
How much of your play you actually own: direct booking, email capture, and the retention loop that brings golfers back without a middleman in between.
Higher is a lead. Lower is a leak.
Where you land tells you how urgent the read is, and how much is leaving the building while you wait.
Dormie
Strong position. Optimize and hold the lead.
Competitive
Real presence. Gaps are costing you rounds.
Leaking rounds
Visibility problems. Revenue leaving daily.
Off the map
Significant opportunity, and significant urgency.
The score is the starting line, not the finish.
The number shows where you stand today. Greenbook moves it, and the before/after becomes provable, month over month, on your own tee sheet.
See your Dormie Score